You may have a well designed website for your minority owned business, but it will not do you or your business much good if people can’t find it and visit it. I am going to get straight to the point, The following are 6 steps you must complete in order to get potential customers to your website.
Website Branding – Your website address (www.yourdomainame.com) must be included on all external materials, included but not limited to business cards, catalogs, invoices, newsletters, packaging and so on…
Press Release – Announce your website to the media, targeted mailing lists of potential clients and all of your current customers and clients.
Search Engine Registration – This maybe the most important of all the steps, to ensure that your website is registered with the top 3 search engines (Google, Yahoo and Bing). If the search engines can’t find you, than no can. You must also be sure that you are your website designer has optimized your site to rank high in the search results by using things like Meta Tags and Page Titles.
Messages Boards and Forums – Locate online message Boards and Forums within your niche, participate on Internet Newsgroups, and answer relevant discussion questions.
Email Signatures – Create an email signature for yourself and all the employees that have an email account. An email signature is about 2 lines of text that automatically appears at the bottom of every email message that is sent out. The signature should contain information about your business like website address and contact information.
Niche Business Directories – Being listed in niche directories like www.MinorityDirectory.com is another way to get the word out about your minority company. With most directories being online, your potential clients will be able to find your company quickly and easily to see what you have to offer.
There are a number of other things that can be done in order to promote your website, but if you just do the above 6 things, you will be well ahead of your competition.
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nice post. thanks.
You are welcome!